Strategic Public Relations and Communication Management
Application deadlines: April 30
International tuition: £16,950
Domestic tuition: £7,000
The Strategic Public Relations and Communication Management course gives you the chance to design, implement and evaluate public relations campaigns, helping you to develop the practical and analytical skills you'll need for a successful career in communications and PR. You'll develop a critical appreciation of the role of public relations in society, as well as key analytical and professional skills. You’ll also gain a solid understanding of the theory behind PR, and have many opportunities to put this theory into practice. By the end of your studies, you’ll have the necessary skills to work at managerial level in PR. You’ll be able to analyse environments, issues, organisational cultures and relationships – as well as set objectives, and design and implement public relations strategies. Field trips and guest lectures offer opportunities to discuss strategic communication issues with leading practitioners. These also give you networking opportunities and an understanding of current best practice. The course is recognised by the Chartered Institute of Public Relations. The course includes six modules, comprising three compulsory and three optional modules, and a dissertation. Modules include: public relations and public communications theories strategic PR planning public affairs and advocacy research methods and more The taught elements of the course are carried out across two semesters, which run from September until December and from January until the end of May. Masters students are then expected to spend the summer carrying out a research project and submit a 12,000-word dissertation in August.
This program can be done
A minimum of a Second Class Honours degree (2:1 preferred) in a relevant subject or equivalent is required. English language requirements: IELTS 6.5 with 6.0 minimum in each sub-skill Pearson Test of English (Academic) 60 overall with 56 in each sub-skill IBT TOEFL 80 overall with 18 in reading, 23 in writing, 19 in listening and 21 in speaking
This course is for those who want managerial careers in PR, organisational communication, corporate communications or communication management. Graduates of this Masters degree have successfully established careers in the PR field, working for a wide range of organisations spanning public, private and voluntary sectors all around the world. Organisations the graduates work for include: Pfizer Nike UK Government Office Depot Police Scotland The National Museum of Wales Others have stayed in academia, going on to gain PhDs and then work as lecturers, teaching and researching in universities.
Stirling , United Kingdom