BS in Business Administration (Major in Marketing)

BS in Business Administration (Major in Marketing)

Bachelor degree
48 months
Application deadlines: 28th August
Processing time: 30days
Application fee: AED 500
Intakes: September
International tuition: AED 48,300
Domestic tuition: AED 48,300

Program overview

On completion of a BSBA (Major in Marketing) students will be able to

1: Apply salient marketing techniques to product/service positioning within market segments;

2: Evaluate, aggregate, and synthesize knowledge relating to the marketing function from diverse sources for the benefit of the organization;

3: Formulate and craft integrated market plans and marketing strategies for various business domains;

Study options

Study options
This program can be done
On campus




Advanced (Scientific)     70%    
General (Literary)     75%    
Non UAE Curriculum     The University Recognizes all the other certificates and converts their grades to the equivalent grade.
EmSAT score of 600 for Arabic Language – international students can register for a non-credited Basic Arabic Language course at the institution.
EmSAT score of 600 in Mathematics or equivalent.

English requirements:

IELTS     6.0
TOEFL – Paper based     550
TOEFL – Internet Based     80
Emsat Exam     1400

  • Passport copy
  • Copy of health card
  • Copy of valid Emirates ID (UAE residents only)
  • Four (4) recent passport-size photographs
  • Exemption letter from the National and Reserve Service Authority (UAE male applicants between the ages of 18 and 30 only)
  • Birth Certificate
  • Family Book (UAE nationals only)
  • Army Exemption/Completion Letter (UAE nationals only)

Career opportunities

  • Advertising account executive
  • Advertising account planner
  • Advertising copywriter
  • Market researcher
  • Marketing executive
  • Media buyer
  • Media planner

Campus location

Ras al Khaimah , United Arab Emirates

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