Marketing BSS

Marketing BSS

Graduate degree
48 months
Application deadlines: May 1
Processing time: 10 days
Application fee: €150
Intakes: September
International tuition: €14,000
Domestic tuition: €5,779

Program overview

How to Apply 1st year Core marketing topics including Consumer Behaviour and Consumer Research and Marketing. In addition, you study other Business modules, including Introduction to Managing Innovation 2nd year Master the management functions of Marketing through modules such as Brand Management, Marketing Management, Digital Marketing, and Operations Management. Optional 10 credit Electives Final year Some students may choose to complete a work placement or study abroad year between 2nd and final year and graduate after the 4th year A more strategic approach to the marketing function through your study of modules such as International Marketing, Social Media, Contemporary Issues in Marketing, Business Analytics, and Strategic Management

Study options

Study options
This program can be done
On campus



Leaving Certificate applicants are required to present (as a minimum): 2H5 & 4O6/H7, O6/H7 in Irish, English & O4/H7 Mathematics.

Career opportunities

Business graduates are consistently among the most employable in the Irish education system. Marketing graduates have a wide variety of career choices open to them. They can work for specialist marketing organisations or, indeed, work in any sector or industry as a marketing executive. As you study marketing, you will gain knowledge and skills that can help you in any business-related career because you will understand the importance of the view of the final customer. As a marketer, you will see products and services from their inception right through to their use by the final consumer and have input every step of the way. Marketing is also international in nature and you never know where in the world it will take you! The School of Business also offers a range of postgraduate programmes for Marketing graduates.

Campus location

Maynooth , Ireland

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