The combination of marketing, business, and digital presents itself as the differentiating aspect compared to other offers at MPhil level. With the skills acquired during this training, the student will be able to develop and operationalize business strategies capable of meeting the challenges of the digital economy. The content reflects this innovative approach combining key themes for strategic design - such as strategy, consumer trends, strategic and operational marketing and brand management - with themes that enable the strategy to be implemented - such as integrated communication in digital media, marketing Intelligence, analytical marketing, digital labs, and e-commerce.

Bachelor level degree in Management, Economics or any related area English language requirements Evaluation of the CV An interview (live or Skype)