MSc in Marketing

Master degree
12 months
Application deadlines: July 1
Processing time: 30 days
Application fee: €50
Full-time, Part-time
Intakes: September
International tuition: €19,900
Domestic tuition: €14,460

Program overview

This rigorous course is designed to prepare graduates for positions in brand management and marketing in Ireland and abroad. The programme is suitable for business graduates with a marketing orientation and marketing professionals wishing to build upon their existing skills. It also caters for students with an undergraduate background in psychology, social science or other cognate disciplines which inform marketing theory and practice. Marketing plays a central role in creating, communicating, capturing and sustaining value for organisations, customers and society. The rapid digital evolution and increasingly savvy consumers have made it essential for organisations to build strong brands, and to engage customers effectively and in innovative ways in order to remain competitive. This environment makes it essential for modern day businesses to employ skilled marketing professionals and underpins the strong demand for our graduates. The MSc in Marketing at UCD equips students with the theoretical knowledge, analytical skills, and methodologies necessary for successful careers in marketing. The programme has strong ties with industry, and a central element for which it is noted is a Major Marketing Project for which students work on marketing strategies for leading global companies such as P&G, Unilever, Danone, Mondeléz and PepsiCo.

Study options

This program can be done
On campus
Part-time

Requirements

Exams:

  • Duolingo English Test
  • TOEFL iBT
  • IELTS
A minimum second-class honours degree (or equivalent) in Business/Commerce, Marketing, Psychology, Computer Science, Social Science or a related area; A primary degree with a minimum of two years’ work experience in a Marketing role For students affected by testing centre closures due to COVID-19, UCD has approved, temporarily, the use of the Duolingo Test of English (DET) for the 2020 intake. A DET score of 110 will be accepted as an equivalent for IELTS overall score of 6.5, and DET score of 120 will be accepted as an equivalent for IELTS overall score of 7.0.

Career opportunities

Graduates of the course work in a variety of industries, including consumer goods and food; financial services; technology; advertising and market research; or pharmaceuticals. 83% of our graduates from this programme were employed after 6 months across a range of industry sectors. (Source: 2019 FDR Report) Potential careers for our graduates include: Marketing Management Brand Management Market Research Digital Marketing Account Management Consultancy Communications and Fundraising Coordinator

Campus location

Dublin , Ireland

You may also be interested in programs like