MA Media and Public Relations

MA Media and Public Relations

Master degree
12 months
Processing time: 30 days
Application fee: £20
Intakes: All year
International tuition: £18,175
Domestic tuition: £8,190

Program overview

The course covers the history and development of public relations in different parts of the world and provides a theoretical framework for analysing this rapidly changing profession. You will examine classic and emerging PR strategies and the use of research to inform PR campaigns and to measure their effectiveness, as well as their wider social impacts. You will look in depth at successful and effective PR campaigns and at the structural relationships between PR and the media. You will consider how commercial businesses and non-governmental organisations use PR techniques to advance their objectives. This course will equip you with the skills to critically analyse PR campaigns and understand the functions of publicity and the management of crisis communications scenarios. You will gain the skills to conduct research to evaluate the effectiveness of PR campaigns and how to plan and implement an effective PR campaign. One of the great strengths of this course is that you will be taught by lecturers and support tutors who combine specialist knowledge of theory and research methods with experience of the public relations sector and its working practices.

Study options

Study options
This program can be done
On campus



    IELTS 6.5 or equivalent. 2:1 degree in a relevant subject, or equivalent professional qualification. We can give special consideration to you if you have significant work experience in a relevant field. Look for special country requirements in a country list.

    Career opportunities

    This Masters degree will demonstrate to potential employers that you have a high level of knowledge in your particular area, which can set you apart from others in the job market. The course has a strong emphasis on research methods and training, which will have a practical application in the professional world. Some of the key career destinations include new media organisations, as well as press and broadcast organisations with a new media component, international news agencies, government departments (e.g. publicity, education, health), advertising firms, public relations organisations, and many others.

    Campus location

    Leicester , United Kingdom

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