Business Administration Major: Marketing Option B.S.

Business Administration Major: Marketing Option B.S.

Bachelor degree
Processing time: 30 days
Application fee: $65
Intakes: September
International tuition: $30,635
Domestic tuition: $15,265

Program overview

In the Paul College of Business and Economics business administration major marketing option you’ll learn how to research markets and understand consumer behavior, develop and maintain products and services of high value for customers, how to use analytical methods for making marketing decisions, as well as how to deliver and communicate them across digital and traditional channels. All marketing option students cap their studies with a live marketing project through our marketing workshop. Our Marketing Department is ranked among the best in the country based on scholarly research, bringing cutting-edge knowledge into the classroom to give you a competitive edge in the marketplace.

Study options

Study options
This program can be done
On campus



  • PTE
  • Duolingo English Test
A typical plan of study follows, showing the major-required courses. Students take 16-18 credits per semester. Discovery Program requirements (including the Inquiry requirement in the first two years) and elective courses are taken as well. Students are expected to follow this course plan. In the first three semesters, students cannot take more than two major courses in a single semester. The options have additional requirements as noted. For a detailed schedule/plan of study for each option, students should check with the Paul College Undergraduate Programs and Advising Office for specific recommendations. Duolingo score is 105 or higher

Career opportunities

Advertising and promotions manager Brand manager Buyer Digital marketer Market analyst Market researcher New product development Sales professional

Campus location

Durham , United States