BBA Specialisation in Sport Business Management

BBA Specialisation in Sport Business Management

Bachelor degree
36 months
Application deadlines: International students who do not live in the European Union (EU) must apply 6-8 weeks before the entry date of choice.
Processing time: 30 days
Intakes: August, October, November, February, March, May
International tuition: €8,900
Domestic tuition: €8,900

Program overview

In first year, students will be introduced to the components of sports business management and the impacts of sports policy, finance and economics on effective sports management. In second year, they will develop project management skills and analyse the role of management for the successful organisation of sport. In the final year, they will investigate the roles of marketing and strategy in sports business management and undertake an extended piece of research. Second year of study is split into two halves. The first half is about learning the role of sports business management and preparing for placement, while the second is based in a sports business organisation. Final year of study is based around the strategic implications of sports business management, including the investigation of marketing and strategy. Students will have the opportunity to conduct research on a topic of their choice, based on the experience gained during placement.

Study options

Study options
This program can be done
On campus



High School Diploma or final certificate, equivalent to the Netherlands HAVO or MBO level-4 diploma / UK AS & A-Level or BTEC. IELTS 6 or TOEFL equivalent.

Career opportunities

Careers exist with various organisations including professional sports clubs, sports governing bodies, health and leisure clubs, sports public agencies, sports community recreation departments, sporting goods companies, sports marketing agencies, sports events organisers and athletic service organisations. An BBA bachelor's degree in sports business management from Wittenborg University of Applied Sciences will enable students to turn their passion for sport into an exciting career and employability hub and careers service will be there to offer support and advice.

Campus location

Apeldoorn , Netherlands

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