BBA Specialisation in Sport Business Management

BBA Specialisation in Sport Business Management

Bachelor degree
36 months
Application deadlines: International students who do not live in the European Union (EU) must apply 6-8 weeks before the entry date of choice.
Intakes: 8 February, 29 March, 17 May
International tuition: €8,900
Domestic tuition: €8,900

Program overview

In your first year, you will be introduced to the components of sports business management and the impacts of sports policy, finance and economics on effective sports management. In your second year, you will develop project management skills and analyse the role of management for the successful organisation of sport. In the final year, you will investigate the roles of marketing and strategy in sports business management and undertake an extended piece of research. Your second year of study is split into two halves. The first half is about learning the role of sports business management and preparing for your placement, while the second is based in a sports business organisation. Your final year of study is based around the strategic implications of sports business management, including the investigation of marketing and strategy. You will have the opportunity to conduct research on a topic of your choice, based on the experience gained during your placement.

Study options

Study options
This program can be done
On campus


High School Diploma or final certificate, equivalent to the Netherlands HAVO or MBO level-4 diploma / UK AS & A-Level or BTEC. IELTS 6 or TOEFL equivalent.

Career opportunities

Careers exist with various organisations including professional sports clubs, sports governing bodies, health and leisure clubs, sports public agencies, sports community recreation departments, sporting goods companies, sports marketing agencies, sports events organisers and athletic service organisations. An BBA bachelor's degree in sports business management from Wittenborg University of Applied Sciences will enable you to turn your passion for sport into an exciting career and our employability hub and careers service will be there to offer support and advice.

Campus location

Amsterdam , Netherlands

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