In first year, students will be introduced to the components of sports business management and the impacts of sports policy, finance and economics on effective sports management. In second year, they will develop project management skills and analyse the role of management for the successful organisation of sport. In the final year, they will investigate the roles of marketing and strategy in sports business management and undertake an extended piece of research. Second year of study is split into two halves. The first half is about learning the role of sports business management and preparing for placement, while the second is based in a sports business organisation. Final year of study is based around the strategic implications of sports business management, including the investigation of marketing and strategy. Students will have the opportunity to conduct research on a topic of their choice, based on the experience gained during placement.

High School Diploma or final certificate, equivalent to the Netherlands HAVO or MBO level-4 diploma / UK AS & A-Level or BTEC. IELTS 6 or TOEFL equivalent.