This course offers a practical understanding of marketing communication planning, marketing audit, financial management and customer relationship management. Typically, they would have the responsibility of managing the work of other staff and be able to lead teams effectively. Career outcomes based on the completion of this course include, but are not limited to: Marketing and Communications Consultant Account Manager (Advertising) Marketing and Communications Manager

Entry to this course requires: Successful completion of Australian year 12 or equivalent; AND Successful completion of Kent’s AQF recognised Certificate IV in Marketing and Communication; OR Successful completion of the following prerequisite units: BSBCMM401 Make a presentation BSBCRT401 Articulate, present and debate ideas BSBMGT407 Apply digital solutions to work processes BSBMKG417 Apply marketing communication across a convergent industry BSBMKG418 Develop and apply knowledge of marketing communication industry English: Academic IELTS 5.5 with no individual band below 5.0, Paper-based TOEFL: a minimum score of 525 Internet-based (IBT) TOEFL: a score of 46 (Writing 14) Pearson PTE Academic 43 overall with no individual skill below 35