The programme runs in block mode with four taught modules in semesters 1 and 2, and then a choice for the final 30 ECTS. This challenging and demanding conversion programme is fast-paced, developing a high level of competence in marketing and business across the programme, Modules are delivered over two semesters (September-January & February-May) with the Business Research Project/Placement conducted between May and August. The programme will generally be delivered through lectures, presentations, and intensive workshops, typically in blocks of two full days every two weeks, followed by less structured supervision contact over the third (summer) semester.

Candidates should have a minimum 2.2 grade honours (level 8) degree in a non-business discipline. In exceptional circumstances consideration will be given to candidates who do not hold a primary degree, but who do have at least 5 years relevant work experience at least 3 of which must be in a management position. This is done through the Maynooth University Procedure for Non Standard Entrants and Recognition of Prior Experiential Learning. International applicants must have a recognised primary degree which is considered equivalent to Irish university primary degree level.