The increasing growth of new digital media such as social networks, blogs, mobile platforms, etc., has created new opportunities for companies in terms of marketing and communicating their products to a larger audience more effectively at a reduced cost and time. In order to meet these new challenges and to exploit these new opportunities, industries require graduates who have specialized training in digital marketing and communication tools, and thus MSc program is tailor-made to meet these new industry requirements as well the provide our students with sufficient theoretical knowledge in marketing and communication