On this course, you learn how to analyse and apply marketing and brand communication theories and develop an understanding of their social, political and cultural context. We look beyond the marketing mix to explore the wider implications on the discipline and the challenges marketers face, such as gender stereotyping, marketing ethics and promoting products and services internationally. You develop visual literacy and the capacity to think creatively and independently. You gain an in-depth knowledge of areas including: managerial and cultural perspectives on marketing branding and consumer behaviour, including cultural considerations strategic brand communication corporate marketing strategy

International Students Requirements: English language test results A 2:2 degree in Management, Marketing, Business, a related Social Science or Humanities subject. (more information about degree you can find on the website) The University accepts a wide range of qualifications from international applicants. To see all necessary requirements you should follow this link and choose your country: https://www.essex.ac.uk/international/country-specific-information