The study of marketing concepts has expanded to include an understanding of the environment in which buyers and sellers operate. Recent applications of marketing to formerly unrelated activities, such as political elections and promoting government programs and agencies, are introduced in more advanced courses for analysis and discussion. As a result of the increased breadth of marketing and the complexity and size of the decisions to be made, marketing requires a good knowledge of both the quantitative and the qualitative concepts, models, theories and techniques of the other areas.

You must have at least a secondary school diploma from a Canadian province or territory, or the equivalent (country-specific). If you’re applying for an English-language program and you have not completed at least three years of full-time study in an institution where English is the only language of instruction (aside from in language courses), located in a country where English is an official language, you must submit your official score in one of the following language tests recognized by the University.