You will learn how to research, plan, execute and manage marketing campaigns and acquire skills in issue management, communications technology, product publicity, crisis communication, and media relations. You will gain an understanding of the components of the marketing mix, which helps you devise integrated marketing communication strategies effectively for brands.

GCE A/AS/O-Level: Students must complete a minimum of 12 years of schooling and a School Leaving Certificate must be provided. Students with a post-secondary Diploma need to obtain a GPA of 2.5 or higher with a grade of 'C' in English, Mathematics and Computers plus 60% in their High School Diploma. You will need to demonstrate an adequate level of English language proficiency in order to enrol on a program at the University.