During your degree, you develop decision-making skills, exercise your creative mind and study consumer behaviour. You’ll also: Examine current marketing theories and practices Identify the information needed to tackle marketing problems Develop an ability to adapt to constantly changing marketing environments Hone your communication and personal-selling skills Learn to analyze market metrics and other types of marketing data JMSB’s applied approach gives you the tools to succeed in the marketplace after graduation. You will leave with the knowledge, skill and attitude to be an advertising account manager, market researcher or social media specialist, or to take on any number of marketing careers this versatile degree offers you.

To be considered for direct entry into JMSB you must meet the admission requirements specific to your academic background. Applicants from other countries are generally admissible if they meet the academic and English-language proficiency requirements for admission to Concordia University, provided they achieve above-average grades overall and in pre-university mathematics courses in their home country. This would translate roughly to a 3.00 CGPA (on a 4.30 scale) or the equivalent of a "B" grade at Concordia University. In most cases, final grade 11 and mid-term grade 12 results are used to calculate admissions averages. A test of English proficiency may also be required.