Participants also create, develop and manage live photo shoots working to a design brief informed by top industry brands. They learn how to construct an immediately identifiable and recognisable style gained through the study of trends and fashion image; this is explored through photographic techniques in still-life set design, and specific merchandising choices in make-up, hair and accessories, relevant to the brand, product or look. As well as interpreting company briefs, participants are also encouraged to decode brand stereotypes and to think about image positioning from a different perspective, in order to discover unique selling points and create interest and desire with their target audience.

completed application form (for BA [Hons] degrees either on UCAS or directly); signed personal statement; 2 passport-size photos; copy of a high-school diploma or school certificates (for the three-year courses); or notarized copy of high-school diploma or equivalent certificate** and its official translation in English, if in a language different from English (for the BA (Hons) degree courses at the London and Paris schools); Candidates must meet a specific standard of study (that can be checked on www.mmu.ac.uk/international, indicating country of education). Students from the UK are required to have a minimum of 80 UCAS Tariff Points (or equivalent), for example: 2 A-Levels BB or 3 A-Levels CDD and a GCSE pass in English (or equivalent). French students are required to have a baccalauréat. Italian students must have a high-school diploma. All students who pass the Foundation Year in Milano, or the Foundation Year in London (last intake January 2019 in partnership with Study Group), are also eligible to progress. copy of a personal passport; non-native English speakers need to provide a copy of an official English language certificate: the English language test score should be at least B2 at CEFR level – IELTS overall score of 6.0 with no elements below 5.5* – only for the Paris and London Schools; completion of an entry test; an aptitude interview (only for AFAM courses recognized by the Italian Ministry of Education); applicants of creative programmes are requested to submit 6 self-produced Creative Ideas: these can be anything that visually describes their inspiration and the area of study that they have chosen. They can be submitted in the form of sketches, drawings, photographs, moodboards and collages (the 6 creative ideas might also be a mix of these).