Marketing is, in principle, about satisfying the wants and needs of customers. The study of marketing includes understanding how an organisation identifies, anticipates and nurtures customers' wants and needs, then organises resources to satisfy those needs in a way that builds long-term, mutually rewarding relationships between the customer and the organisation. The major equips you for a professional career in marketing management. Units in the major cover gathering information on consumer needs and the the marketing environment, and look at tools the marketer uses to satisfy those needs - the extended marketing mix. Lectures include the latest developments in marketing theory illustrated with examples of best marketing practice from Australia and major economies overseas.

For students from overseas, Macquarie uses an international selection rank to determine the minimum eligibility requirement for each undergraduate course. This rank has been converted into equivalent scores for various recognised international high school qualifications and university entrance examinations, including global qualifications like the International Baccalaureate (IB) and GCE A-Levels. All applicants for undergraduate coursework studies at Macquarie University are required to provide evidence of proficiency in English.