You will learn how methods of communication, along with the use of different technologies, are integrated with our professional, social and political lives. You will address relevant global, economic and political issues affecting the media and communication industries. You will be able to research, plan, execute and manage marketing campaigns. You will acquire skills in issue management, communications technology, product publicity, crisis communications and media relations. This will prepare you for a career in advertising, public relations and corporate branding. In addition to the core subjects and a major in Marketing Communication and Advertising, there is also the opportunity to complete another major from the below list. This will increase your knowledge and employability in the media and communication industries.

Applicants need to have achieved the required score in a qualification equivalent to the completion of 13 years of schooling in Australia. In order to succeed in your chosen course, it is assumed you have completed relevant subjects in your senior high school studies or other relevant qualifications. This is particularly important for degrees which have a strong basis in Mathematics or Science. You must be able to demonstrate skills in English to satisfy course entry requirements.