Your courses and assignments will explore digital research and consumer motivations, and you'll begin to develop content strategies that engage audiences. Your content-development assignments are a crucial first step toward building a body of work that will help you land your first internship. You’ll take courses such as Social Media Content, Communication Ethics, and Smartphone Video and Photo. During your last year, you’ll create an interactive digital campaign reflecting your very best content strategy and creation work, refining your social media and digital strategy portfolio. You’ll also likely be working on your second internship assignment, possibly as a social media community manager, a content strategist or a content creator using video, blogs, and/or social media platforms such as Snapchat, Instagram, Facebook, and more. You’ll be fully engaged in the Social Media and Digital Strategy Practicum, which functions as a digital consultancy as you develop real work for clients. At this point, your body of work will include social media-focused projects from your class assignments as well as real-world projects. By the time you graduate you’ll be prepared to work as a social media storyteller and create content across multiple media platforms.

Students must submit all official educational records of high school, secondary school or college/university work. Official educational records not written in English should include an English translation when possible. In some cases this may require applicants to submit a “leaving certificate” or “graduation certificate” along with their translated, certified educational record. Official educational records not written in English should include an English translation when possible. Proof of English language proficiency is required for admission to the college if English is not your country’s primary language.