This master explores the main components of marketing decision-making from both a theoretical and pragmatic perspective, helping students to develop the competences required to make effective marketing choices while providing insight into analytical, strategic and operational areas. Participants of this program will focus on the development of critical-thinking and executive skills and learn to deliver solutions to their companies’ marketing challenges. During this program, students will: investigate the impact of political, economic, sociocultural and physical environments in marketing and how to manage them; understand the relationship between the customer and the company; learn analytical, strategic and operational marketing competencies; study the major processes of marketing through case studies and class discussion.

Certified copy of bachelor's degree and transcripts. Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; PTE score 59; English native or equivalent. Applicants must also meet one of the following: A GPA of 3.0 on a 4.0 scale; A satisfactory score on the GMAT or GRE; An interview with the academic dean. Students not meeting these criteria will have an interview with the admission committee and will be considered on a merit basis.