The Diploma in Creative Advertising and Branding gives rise to creative professionals who make a difference, break the mould and instil social values that promote responsible consumption, sustainability and kindness. The aim is to shape enterprising future professionals who work either as freelancers or as an organisation’s creative director, strategic director or brand manager. At IED Barcelona, students learn to build on their skills using the project methodology, which means learning by doing. They are entrusted with real projects in every subject, which includes branding, copywriting, art direction, social media, writing screenplays and storyboards, video production, management, handling big data, and interactive communication. The course follows a very customised learning approach, with no more than 10 students per class and the most cutting‑edge technology.