Drawing on best practices locally and globally, you’ll be equipped with the skills and knowledge to build effective and ethical communication and stakeholder engagement strategies, as well as the expertise to communicate with diverse audiences in an increasingly global environment. Through core units you’ll build a deep understanding of the application of big data and its role in areas such as determining audience sentiment. You’ll examine the impact of persuasive story-telling and influencer strategies, and will consider the effectiveness of integrated media campaigns using both traditional and digital approaches.

Duration: 2 years full-time, 4 years part-time: An Australian undergraduate degree (or equivalent) with at least credit (60%) average, or qualification/experience or satisfactory substitute that the faculty considers equivalent. Entry level 2: Duration: 1.5 years full-time, 3 years part-time An Australian undergraduate degree (or equivalent) in a cognate discipline including humanities or social sciences with at least credit (60%) average, or qualification/ experience or satisfactory substitute that the faculty considers to be equivalent OR An Australian undergraduate degree (or equivalent) and an Australian graduate certificate (or equivalent) in a cognate discipline including humanities or social sciences with at least credit (60%) average in both qualifications, or qualification/experience or satisfactory substitute that the faculty considers to be equivalent.