During this program students: -Build a comprehensive business understanding which puts marketing into context within organisations -Examine successful global marketing practices and how they can secure a competitive advantage and success for organisations -From concept to product launch, learn how to position and promote products/services with an extensive analysis of the marketplace and how to engage effectively with a target audience -Compare strategies involved in marketing and branding -Discuss the contemporary debate over marketing ethics, and contrast different ethical approaches to the study of marketing

Entry Requirements Application fee 50$ (40£) US High School Diploma (or equivalent): 2.5 GPA minimum (on 4.0 scale) English Language test results Details of your education history, including the dates of all exams/assessments The email address of your referee who we can request a reference from, or alternatively an electronic copy of your academic reference A personal statement – this can either be emailed as a Word Document or PDF, or completed online An electronic copy of your in process or completed high school (secondary school) transcript and graduation certificate