It is designed to provide you with the theories, tools and techniques to support the practical management of a business whilst developing an immediately applicable skill set in contemporary approaches to marketing both by traditional and digital means. All the modules are rooted firmly in professional practice and are designed to provide you with the ability to apply your managerial and marketing skills in a variety of sectors. You will gain an understanding of the forces at play in the business environment, the impact of organisational strategy on the marketing process and the cause and effect of successful marketing decision making. At Aberdeen Business School, we are in the business of changing your tomorrow. Academic staff who teach on this course have worked in a range of professional backgrounds, are ‘business-connected’ and use professional networks and their academic research to ensure teaching is professionally relevant and cutting edge. Our staff have either achieved Fellowship of the Higher Education Academy, or are working towards this. This is a professional recognition of lecturer practice, impact and leadership in teaching and learning. In addition, many have featured in the annual Support and Teaching staff with Appreciation and Recognition (STAR) awards voted by the students and organised by RGU:Union. Other staff members include industry professionals, guest lecturers, staff with Research experience or past Postgraduate Research students.

Applicants normally hold a 2:2 undergraduate honours degree or its equivalent in any subject discipline. Applicants with a lower degree classification and / or relevant work experience will be considered on a case by case basis.