The Master of Marketing focuses on developing greater understanding of marketing principles, consumer decision making and strategic marketing decision making. Specialisation in particular aspects of marketing is also offered which draw upon the research strengths of the academics, with focus placed on marketing communications brand management services and relationship marketing global marketing digital marketing marketing research The program offers students the opportunity to learn from a blend of cutting-edge academic research and the latest insights from industry.

Direct entry into the Masters Program (120 units) will be available for applicants who have: 4 year Bachelors (Honours) Degree; or 3 year Bachelors Degree in a related field such as accounting, business, commerce, communication, economics, finance, human resource management, industrial relations, management, or marketing; or 3 year Bachelors Degree not in a related field + 1 year relevant organisational experience; or At least 7 years relevant organisational experience, including 2 years in a management position. The alternate pathway is through the Graduate Certificate (40 units) which will be available for applicants who have: 3 year Bachelors Degree not in a related field; or 3 year Diploma in a related field such as accounting, business, commerce, communication, economics, finance, human resource management, industrial relations, management, or marketing; or 3 year Diploma not in a related field + 1 year relevant organisational experience; or 2 year Diploma in a related field such as accounting, business, commerce, communication, economics, finance, human resource management, industrial relations, management, or marketing + 2 years relevant organisational experience; or 2 year Diploma not in a related field + 3 years relevant organisational experience; or At least 5 years relevant organisational experience. IELTS 6.5 overall (min 6.0 in each subtest) TOEFL iBT 83 overall (min. 24 in writing, 20 in reading, listening and speaking) TOEFL PBT 550 overall (min. 4.5 in TWE)