The program pursues two key goals. The first one is to analyze the modern society, which is becoming increasingly informational, diversified, globalized and advanced, from the viewpoint of public relations and communications. On the other hand, our education and research goals are rooted in the nurturing of professionals who possess initiative and who are able to perform internationally, and are intellectually flexible and broad-minded enough to be able to respond to the society's challenges. This also includes the ability of researchers to perform high quality research in the broad field of media and communications. A regular lesson structure will include, firstly, discussion time of the required readings according to the proposed format: discussions, roundtables, debates, simulations, etc. Secondly, there will be some time for synthesizing and summarizing the material. Thirdly, the instructor will present some ideas of possible ways of thinking and analyzing the readings. Finally, there will be a period for reflection on the readings, questions from the students and guidelines for the next class.

To apply for this program, please provide a 4-year Bachelor’s Degree Diploma in Advertising and Public Relations and other majors in the field of humanitarian and socio-economic sciences (or equivalent), or a 5-year Specialist’s Degree Diploma in humanitarian or economics education.