Diversify your knowledge and skills by studying cutting-edge concepts and frameworks that underpin modern marketing. You will learn to appreciate the business and entrepreneurial acumen that is needed to grow a business. You will hone your research, strategy and communication skills, this expertise will help you succeed in the upper echelons of business. You can elect to study two postgraduate units from any course offered by the Deakin Faculty of Business and Law (subject to unit entry requirements). These units will help to broaden your knowledge of business and management. We suggest units in leadership, process management or financial interpretation. More importantly, you can undertake specialist streams and choose between Customer and Digital Marketing Analytics, Public Relations and Image Marketing, or Research. These are areas currently driving change in markets and industry. These specialisations will give you a deeper understanding-of and abilities-in in these specialist marketing areas. The Research stream can serve as a pathway to a PhD.

1 year full time (2 years part time) – 8 credit points Admission is based on: • Bachelor honours (AQF8) degree in a related discipline, or • Bachelor degree in a related discipline, plus two years relevant work experience, or • Graduate certificate or graduate diploma in a related discipline, or • Evidence of academic capability judged to be equivalent. 1.5 years full time (3 years part time) – 12 credit points Admission is based on: • Bachelor degree in a related discipline, or • Bachelor degree in any discipline, plus two years relevant work experience, or • Evidence of academic capability judged to be equivalent. 2 years full time (4 years part time) – 16 credit points Admission is based on: Bachelor degree or other qualification at a higher AQF level in any discipline, or Successful completion of Masters Qualifying Program (MQP) with a minimum weighted average mark of 60% for each discipline-based unit and a pass grade in the two communication and academic skills instruction units, or Successful completion of Masters Qualifying Program Extended (MQPE) with a minimum weighted average mark of 60% for three discipline-based units or a pass grade in one skill-based unit and a minimum weighted average mark of 60% for two discipline-based units, or evidence of academic capability judged to be equivalent IELTS: minimum score of 6.5, with no subscore less than 6.0 or Paper-based TOEFL: 577 (Writing 4.5) or Internet-based (IBT) TOEFL: a score of 70 (with minimum score of 21 in Writing) or Pearson Test of English (Academic): an overall score of 58 with no score less than 50