Marketing involves creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Our faculty specializes in applying marketing techniques to encourage behaviour change that will benefit individuals and society. Examples include encouraging healthy behaviour, environmental protection, or non-profit support.

Hold an undergraduate degree in a related discipline; Have a minimum grade point average of 3.00 (based on the uLethbridge 4.00 scale) on the last 20 graded university-level term courses; Demonstrate English language proficiency (ELP) for graduate student; Minimum GMAT of 550 (GRE 310), with 4.0 in the Analytical Writing section.