Learning Outcomes: 1. Apply advanced knowledge of marketing philosophy, theories, and principles, over a variety of contexts and timeframes to evaluate and reflect upon marketing problems and opportunities. 2. Use advanced marketing communication skills (written and oral); articulate and defend a position, persuade an audience, and negotiate a win-win outcome with diverse audiences across different cultures. 3. Analyse and think critically to innovatively solve complex marketing problems; including collecting and analysing data, generating information, developing solutions to marketing problems, and making decisions using creative strategic thinking. 4. Apply advanced personal and interpersonal skills; work independently or in collaboration with diverse stakeholders; build and manage effective work relationships; take responsibility for their own work and personal presentation. 5. Plan and implement multiple marketing projects and use advanced leadership skills to deliver projects within specified deadlines while considering scheduling, time management, and ethical and sustainable practice.

For admission to the Master of Marketing Management, students need to have: completed an undergraduate degree of an Australian higher education institution or the equivalent standard in any other institution. International students must provide one of the following: UTASAccess Level 7 with a minimum overall score of 60% and no individual skill below 60%; or an IELTS score with an overall Band of 6 and no band less than 6; or a TOEFL (iBT) overall score of 72 (no individual skill must be lower than: Reading 16; Listening 16; Speaking 18; and, Writing 22) or a PTE Academic overall score of 50 with no score lower than 50, or provide evidence that you have studied for 2 years full-time with English as the sole medium of instruction and examination. These tests must not be more than 24 months old.