Graduates of this course obtain: - an advanced understanding of human communication informed by social psychology, sociology, semiotics, cultural studies and other disciplines - the capability to synthesise communication theory and contemporary practice - an advanced capability in developing communication strategy informed by research and analysis - a sensitivity to ethical and legal issues related to media and communication - a sensitivity to inclusiveness, equity and social justice - the capacity to develop effective communication strategies that reflect intercultural and global perspectives, and - advanced practical skills to apply strategic communication to address challenges and problems.

Applicants must have completed a UTS recognised bachelor's degree, or an equivalent or higher qualification, or submitted other evidence of general and professional qualifications that demonstrates potential to pursue graduate studies. All applicants need to have completed a minimum of five years' relevant work experience in the communication industry. For applicants with a bachelor's degree, the degree must be in field of education, management and commerce, society and culture (e.g. Bachelor of Arts), or creative arts. For applicants with a master's, graduate diploma or graduate certificate qualification, the qualification can be in any field of study. If applicants have not met any of the academic requirements above, they must provide: a personal statement (approximately 500 words) explaining why they wish to study the course they are applying for, and a curriculum vitae (CV), which should include details of paid and voluntary work or other experiences (e.g. special interest groups) that could be relevant to the course. If applicants do not submit these documents, their application may not be considered. The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64; or CAE: 176-184.