CityU BBA Marketing stands out from other BBA and Marketing programmes by providing a pioneering approach that consists of: • “i-Marketing +” - Practical and Digital Marketing-oriented With its discovery-enriched curriculum design, students in CityU Marketing interact and connect with world-class professors, top business leaders, experienced alumni, and executives from partner companies. They are strong in teamwork, presentation, problem solving, and communication with people of different backgrounds and cultures. As key technologies and trends will drive changes in the marketing industry, our various digital marketing courses are set to prepare students for facing the challenges of the digital marketing environment. • Analytics Marketing Analytics are powerful tools to maximize the effectiveness of marketing efforts’ and optimize their returns. With analytics, resources are used more efficiently, and wastage is minimized. This new curriculum equips our students to comprehend the output of various analytics tools, and then to use the insights generated from these tools in formulating the best marketing strategies. • Design Thinking Design Thinking involves creative strategies to resolve issues. This is a powerful process for developing innovative solutions to problems. Our pioneering curriculum is the first in Hong Kong to integrate knowledge of marketing with design thinking, and to prepare our graduates for leading the teams that design or re-design brands, or that reinvent the offline/online user experience for customers.

Applicants holding a 12-year school-leaving qualification or a partially completed sub-degree qualification may apply for admission to first-year studies in a Bachelor's degree programme. Applicants who have learned Chinese Language for less than 6 years while receiving primary and secondary education or learned Chinese Language for 6 years or more in schools but have been taught an adapted and simpler Chinese Language curriculum not normally applicable to the majority of students in local schools, can use the following qualifications to replace HKDSE Chinese Language level 3 to meet the entrance requirement for Chinese Language: • HKDSE Applied Learning Chinese “Attained” or above • GCEAL/AS Chinese grade E or above • GCSE/IGCSE Chinese grade C or above. Applicants whose entrance qualification is obtained in a language other than English will need a satisfactory score in TOEFL, an IELTS, or other acceptable English qualifications.