As organizations become more transparent and information more accessible, communications and public relations professionals are becoming increasingly vital to business. Professionals must have the knowledge and trainings to navigate the new digital environment where consumers are no longer passive audiences but active participants. This program prepares students for positions in public relations, advertising, marketing and communication, among others, where they will be required to stay ahead of consumer behavior trends. Students will also: explore a marketing plan as a key component of a business plan; present oral and written reports based on experience; discover how mutually beneficial relationships are made in business; support decision making with cost-volume-profit relationships and incremental analysis.

Certified copy of bachelor's degree and transcripts. Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; PTE score 59; English native or equivalent. Candidates who wish to apply for the MBA dual qualification in Switzerland and Barcelona or for the MBA program in Munich, must have 2+ years of professional work experience in addition to the requirements listed above. Applicants must also meet one of the following: A GPA of 3.0 on a 4.0 scale; A satisfactory score on the GMAT or GRE; An interview with the academic dean. Students not meeting these criteria will have an interview with the admission committee and will be considered on a merit basis.