Marketing Management - Digital Business Concepts

Marketing Management - Digital Business Concepts

Bachelor degree
48 months
Application deadlines: 15 May
Processing time: 30 days
Full-time
Intakes: September
International tuition: €7,500
Domestic tuition: €2,060

Program overview

DBC students are well prepared to deal with digital innovations both practically and on a consultative level. Graduates are able to advise start-ups and large corporations on their online strategies. DBC courses cover diverse topics such as creativity, entrepreneurship and design, and include some technical subjects such as web-development, data analysis, and economics. Once the basics of these fields have been mastered, students are able to specialise in a chosen subject in which they wish to excel.

Study options

This program can be done
On campus

Requirements

Exams:

  • TOEFL PBT
  • TOEFL iBT
  • IELTS
As a prospective Bachelor's student you must have a higher secondary education diploma equivalent to Dutch standards. In order to be admitted to Fontys University of Applied Sciences students must be eligible for higher education through a diploma of secondary education / high school diploma with good results. This means: For Dutch students: vwo-, havo- or mbo-diploma For German students: Fachabitur or Abitur (Fachhochschulreife or Allgemeine Hochschulreife) For students with other nationalities: senior high school diploma/ GCE or equivalent e.g. the British GCE A-levels or GCSE grades A, B or C, International Baccalaureate, the French Baccalaureat or the American High School (top stream or plus 1 year college) Besides your diploma, please provide additional academic qualifications if available (especially in the fields of mathematics and economics). E.g. additional courses, workshops, projects or participation in competitions. Language requirements For the English taught programmes, the minimum English language proficiency required is explained in the following table: IELTS 6.0 TOEFL paper 550 TOEFL computer 213 TOEFL internet 79/80 TOEIC* 670

Career opportunities

After graduation, DBC students are prepared for a career as: Commercial manager Project leader (Online) marketeer (Online) sales manager or marketing manager The types of organisations that (ideally) match the DBC profile include publishers, media groups, newspapers, radio and television, multimedia companies that frequently use digital content, and companies interested in publishing content digitally.