Bachelor degree
48 months
Application deadlines: August 1st (January), December 31 (September)
Processing time: 30 days
Application fee: CA$75
Full-time
Intakes: September, January
International tuition: CA$17,840
Program overview
Our program starts with a foundation of business studies in areas such as organizational behaviour, law, economics, finance and accounting, marketing, and operations management. Specialization courses that focus on marketing strategies will give you the skills, knowledge and experience needed to stand out from the crowd.
You’ll learn from professors recognized for their expertise and extensive industry contacts. The program curriculum, based on current trends, technologies and methodologies, brings real world challenges into the classroom.
By graduation, you’ll have developed a wide range of marketable skills, including:
*creating a strategic marketing plan
*conducting a product analysis
*using social media and advertising for product promotion
*using databases to create consumer relationships.
Humber’s project-based curriculum means you will take projects from idea to execution while working in a real-world, team-based environment.
Study options

This program can be done
On campus
Requirements
Exams:
- TOEFL iBT
- PTE
- IELTS
- TOEFL iBT
Admission selection is based on the following 3 requirements:
1. Academic
To be eligible for admission, you must possess the following:
Ontario Secondary School Diploma (OSSD) or equivalent including these required courses:
Grade 12 English (ENG4U or equivalent) minimum 65 per cent
Grade 12 Mathematics (MDM4U, MCB4U, MGA4U, MCV4U or MHF4U or equivalent) minimum 60 per cent (Students who do not possess Grade 12U Mathematics or who have achieved a grade below 60 per cent may be considered for admission. Students will be required to complete a math equivalency course during their first semester at Humber. Additional course fees will apply.)
Four Grade 12 U or M courses in addition to those listed above
Overall minimum grade point average (GPA) 65 per cent
or
Mature student status
or
College or university transfer status
2. English Language Proficiency
All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.
3. International Credit Evaluation
Canadian citizens or permanent residents with international education are required to provide a WES or ICAS evaluation.
Career opportunities
The program will prepare you to pursue a career as a marketing analyst or a product, sales, marketing or communications manager in a wide range of sectors including consumer goods, electronics, entertainment, fashion, leisure and tourism, manufacturing, music, retail, and sports.
You’ll learn how to market yourself and get your career underway in advertising firms, retail chains, wholesalers and consumer product companies. The hands-on experience you’ll gain during your studies means you will be able to add value quickly to a wide range of workplaces.
Campus location
Toronto
,
Canada




