With this program you will develop knowledge and skills in areas such as the structure and functionality of the Canadian sport industry, marketing, sales, sponsorship, economics and finance, event planning, and management.

Admission selection is based on the following 3 requirements: 1. Academic To be eligible for admission, you must possess the following: A bachelor’s degree, advanced diploma or diploma This program is best suited for students who have completed a bachelor's degree in the following areas: Kinesiology, Commerce, Social Science, Communications or a related field. 2. English Language Proficiency All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy. 3. International Credit Evaluation Canadian citizens or permanent residents with international education are required to provide a WES or ICAS evaluation.