Therefore the programme will assist students to: become knowledgeable about a range of Marketing subjects to an advanced level; develop analytical, oral and written presentation skills; acquire and be able to use accepted research methodologies; develop personal confidence.

Normally a Second Class Honours undergraduate degree, 2.1, or a 2.1 in the Higher Diploma in Business Studies, is required (or equivalent international qualification). Applicants who hold a very high 2.2 and who have achieved a 2.1 average within a significant Marketing specialism in a business degree, may be considered. The programme is open to graduates of all disciplines. Applicants from a Non-Business/Marketing degree background, applying as a conversion programme, are required to successfully complete an online Principles of Marketing test, as specified by the Marketing Discipline, prior to commencement of studies. This online Principles of Marketing test consists of studying a perscribed textbook and completing a series of Multiple Choice Questions based on each chapter of the textbook. There is no cost for this test except for the cost of purchasing the textbook. IELTS score of 6.5 or equivalent, if applicable.