You will develop an understanding of the complex nature of international marketing, compared to the domestic market, in areas such as culture, social structures, politics, economy, technology and legal systems. You will study and analyse consumer attitudes to products and business and look at the behaviour of the customer in a rapidly changing world. Digital aspects of marketing are emphasised throughout the course and you will develop a solid understanding of the knowledge and skills within the area. You will learn through a combination of lectures, seminars and workshop sessions. These comprise of a mix of group activities, case studies, individual learning, discussion, simulation and presentations. Text books, academic journals and professional marketing related commercial publications will provide you with additional knowledge and understanding of the subject. Access to our virtual learning environment, CampusMoodle, is also provided giving you access from home to learning materials (including videos, e-books and journals).

Applicants normally hold a 2:2 undergraduate honours degree or its equivalent in any subject area. Applicants with a lower degree classification and / or relevant work experience will be considered on a case by case basis.