Bachelor degree
48 months
Application deadlines: January 15
Application fee: $60
Intakes: August, January
International tuition: $25,100
Domestic tuition: $25,100

Program overview

With consumers seeing millions of messages throughout each day, advertisers must use creativity, skill and strategy to make an impact on their audiences. The Temerlin Advertising Institute for Education and Research (TAI) trains students to search for unique solutions in advertising, preparing them for work in advertising agencies, media firms, corporate marketing departments, design studios and more. TAI is located in a top-five media market that affords many opportunities for industry experience through internships and guest lectures, industry field visits, directed study, and an annual lecture series. Students may also choose to study abroad, through advertising classes offered at SMU-in-London and other SMU-approved programs. Small classes ensure personal attention from the advertising professors, all of whom are prominent scholars and industry leaders. In-depth projects and internships prepare students for careers as account executives, account planners, media planners, art directors, copywriters and brand managers. The Temerlin Advertising Institute was endowed by the Dallas advertising community through a pledge to augment scholarships, faculty salaries and public programs that enrich student learning and practical experience in advertising. Established in 2001, it is one of the nation's first endowed advertising institutes.

Study options

Study options
This program can be done
On campus


- Official high school transcript - SMU Financial Statement form (for non-U.S. citizens or permanent residents). - Official TOEFL scores 90, IELTS 6.5 - Official SAT/ACT scores (SAT/ACT optional for any student who graduates high school abroad.) - InitialView interview* (highly encouraged if English is not the applicant's first language, but not required) - Counselor recommendation (PDF) - Teacher recommendation (optional) (PDF) - Home School Supplement (if applicable) (PDF)

Campus location

Dallas , United States

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