The Bachelor of Business (Marketing) provides you with the knowledge and skills to successfully create and manage brands that win consumers’ hearts and minds using both traditional and new methods. You’ll discover how to identify consumers’ needs and wants, develop sound marketing plans and create marketing campaigns for real New Zealand organisations. You'll also learn how to create a social media plan and determine its effectiveness using Google Analytics.

A relevant qualification at Level 3 on the NZQF or above or an equivalent qualification; or Provide sufficient evidence to be eligible for special or discretionary admission. If English is not your first language you will need one or more of the following: Have achieved NCEA Level 3 and New Zealand University entrance Be able to provide evidence you satisfy our criteria for existing English proficiency Have achieved at least one English proficiency outcome in the last two years