Students completing this programme shall develop an understanding of the latest digital marketing and leadership concepts such as digital marketing channels, performance metrics, digital advertising, decision modelling, data analytics and digital content production theories and applications. The course is intended for fresh graduates as well as industry practitioners who would like to specialise in Strategic Management and Digital Marketing.

The Course shall be open to applicants in possession of: (a) the degree of Bachelor of Commerce from this University, in the same or in related areas of study as the areas of study applied for, obtained with at least Category II and with a minimum average mark of 65% in one of the two proposed areas of study in the Degree or (b) the degree of Bachelor of Commerce (Honours) from this University, in the same or in related areas of study as the areas of study applied for, obtained with at least Second Class Honours provided that subject to the submission of a portfolio covering at least 3 years’ experience in relevant areas, the Board may consider also applicants in possession of the degree obtained with Third Class Honours or (c) the degree of Bachelor of Science (Honours) in Business and IT from this University, obtained with at least Second Class Honours or (d) the degree of Bachelor of Science in Business and Computing from this University, obtained with at least Category II and with a minimum average of 65% in the Business area provided that subject to the submission of a portfolio covering at least 3 years’ experience in relevant areas, the Board may consider also applicants in possession of the degree obtained with Category III or (e) a first cycle degree from this University obtained with at least Second Class Honours or Category II in an area deemed appropriate by the Board, provided that such applicants shall be required to submit a portfolio covering at least 3 years’ experience by the closing date of the application in relevant areas, and provided further that such applicants shall be required to attend for an interview to allow the Board to assess their suitability to follow the Course with profit or (f) a first cycle degree from any university that is equivalent to the qualifications set out in paragraphs a-e. In appropriate cases, the Board may require students admitted to the Course to follow and pass supplementary study-units to which a maximum of 12 ECTS are assigned, in addition to the programme of study specified in bye-law 11 of the bye-laws for the course.