Objectives of the program include: Acquaint students with the theoretical concepts and implications of all the elements involved in contemporary multimedia (i.e. interactivity, graphics, video, sound, animation and text). Provide an environment in which students can become acquainted with the theory and practice of multimedia project development. Acquaint students with contemporary software used to create multimedia elements and complete multimedia projects. Introduce students to the creative potential of the computer and computing in the context of art and design and guide them to use their imagination to express their creativity in the digital arts. Encourage students to examine and critically evaluate current trends in multimedia and suggest/apply improved techniques in creating innovative multimedia applications.

Regular admission to academic programmes requires a recognised High School Leaving Certificate with a grade of 7.5 out of 10 or 15 out of 20 or a rank in the top 50%, or equivalent qualifications. In addition to the above all applicants are expected to submit a portfolio of art/design/multimedia, ideally in both electronic and physical form. TOEFL, IELTS.