What role does digital media, particularly social media, play in the economy, politics and everyday life? How has social media changed the practice of journalism, public relations and advertising? The MA in Digital media and Communications addresses these and similar questions that have emerged out of the rise of social media and its increasing domination of the media and communication professions. This programme offers a critical analysis of the operation, functions, use, embeddedness and ramifications of social media in a globalised, networked society. It is aimed at people who wish to acquire a critical understanding of social media and learn how to analyse and mobilise them strategically. The programme places emphasis on an evidence-based, scientific examination of current and emerging digital media practices and trends and on helping students develop their ability to successfully utilise social media in the practice of journalism, public relations, marketing and advertising.

The minimum general requirement for admission to the post-graduate degree programme is a Bachelor Degree from a recognised university (eg. American, European), or another recognised equivalent qualification. TOEFL, IELTS.