Business Administration: Strategic Marketing Analysis and Planning Emphasis

Business Administration: Strategic Marketing Analysis and Planning Emphasis

Bachelor degree
36 months
Processing time: 30 days
Application fee: €80
Full-time
Intakes: September, January
International tuition: €6,310
Domestic tuition: €6,310

Program overview

The university has designed a unique program that emphasizes the skills, concepts and language of Strategic Marketing. You will learn the logic of strategic marketing, and to appropriately use and modify quantitative and qualitative methods for market data analysis and make strategic marketing decisions. For the best advantage in a global, online, and fast-paced market economy, you will develop a portfolio of business administration skills and working knowledge in economics, management, finance and marketing. You will also master the written and verbal English skills necessary for international business.

Study options

Study options
This program can be done
On campus

Requirements

Exams:

  • IELTS
  • TOEFL PBT
  • TOEFL iBT
Completed high school education, TOEFL, IELTS.

Career opportunities

The graduates are prepared for success in analyst and management positions in marketing and strategic marketing for international businesses, especially where strong, professional English skills are required.

Campus location

Prague , Czechia

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