Master degree
12 months
Processing time: 30 days
Application fee: €900
Full-time
Intakes: February, September
International tuition: €9,400
Domestic tuition: €9,400
Program overview
Students upon graduation should be equipped with:
global economic and managerial issues as they relate to strategic decision making;
contemporary issues of marketing, including the phenomenon of new media and social media;
the current interpretation of brands and entertainment marketing;
how CSR, responsible and ethical marketing can add value to profitable business strategies;
appropriate techniques to deal with complex issues critical to the success of multinational firms.
Study options
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This program can be done
On campus
Requirements
Exams:
- IELTS
- TOEFL iBT
- TOEFL PBT
Relevant bachelor's degree, TOEFL, IELTS.
Career opportunities
Graduates will be able to pursue careers in a wide range of marketing roles at a creative agency or in the media sector including Product Management, Sales, Advertising, Public Relations and Market Research.
Recent IBS graduates are working as brand managers or sales executives at PR/marketing/advertising agencies or in the FMCG sector, in the health industry or in the media.
Campus location
Budapest
,
Hungary