Master degree
12 months
Processing time: 30 days
Application fee: €900
Full-time
Intakes: February, September
International tuition: €9,400
Domestic tuition: €9,400

Program overview

Students upon graduation should be equipped with: global economic and managerial issues as they relate to strategic decision making; contemporary issues of marketing, including the phenomenon of new media and social media; the current interpretation of brands and entertainment marketing; how CSR, responsible and ethical marketing can add value to profitable business strategies; appropriate techniques to deal with complex issues critical to the success of multinational firms.

Study options

Study options
This program can be done
On campus

Requirements

Exams:

  • IELTS
  • TOEFL iBT
  • TOEFL PBT
Relevant bachelor's degree, TOEFL, IELTS.

Career opportunities

Graduates will be able to pursue careers in a wide range of marketing roles at a creative agency or in the media sector including Product Management, Sales, Advertising, Public Relations and Market Research. Recent IBS graduates are working as brand managers or sales executives at PR/marketing/advertising agencies or in the FMCG sector, in the health industry or in the media.

Campus location

Budapest , Hungary