Participants learn how to create innovative collections, and the study and application of research methods for creative and original product development are key throughout. Womenswear is a tried and tested market, and while still bigger and ‘faster’, the relationship between men and women’s brands is crossing barriers, with innovative designers also bridging gaps in both arenas. Menswear is a different fashion animal altogether. Not only considering fit, line and attention to detail, menswear designers need to have the creativity and flair to be able to connect with this distinct target audience in style, trend, and emotion. Participants are encouraged to experiment with new approaches in the industry that are evolving today, including renewable and sustainable resources, innovative materials and new technologies, building individual style and creative and professional abilities. The course also provides a solid base in fashion design and the fashion system, embracing the principles of fashion business including brand identity, positioning and marketing, consumer habits, and trends.

completed application form (for BA [Hons] degrees either on UCAS or directly); signed personal statement; 2 passport-size photos; copy of a high-school diploma or school certificates (for the three-year courses); or notarized copy of high-school diploma or equivalent certificate** and its official translation in English, if in a language different from English (for the BA (Hons) degree courses at the London and Paris schools); Candidates must meet a specific standard of study (that can be checked on www.mmu.ac.uk/international, indicating country of education). Students from the UK are required to have a minimum of 80 UCAS Tariff Points (or equivalent), for example: 2 A-Levels BB or 3 A-Levels CDD and a GCSE pass in English (or equivalent). French students are required to have a baccalauréat. Italian students must have a high-school diploma. All students who pass the Foundation Year in Milano, or the Foundation Year in London (last intake January 2019 in partnership with Study Group), are also eligible to progress. copy of a personal passport; non-native English speakers need to provide a copy of an official English language certificate: the English language test score should be at least B2 at CEFR level – IELTS overall score of 6.0 with no elements below 5.5* – only for the Paris and London Schools; completion of an entry test; an aptitude interview (only for AFAM courses recognized by the Italian Ministry of Education); applicants of creative programmes are requested to submit 6 self-produced Creative Ideas: these can be anything that visually describes their inspiration and the area of study that they have chosen. They can be submitted in the form of sketches, drawings, photographs, moodboards and collages (the 6 creative ideas might also be a mix of these).