This dynamic course will focus on the use of marketing in events and events as a tool for marketers.You will combine practical and strategic knowledge of event management with marketing functions, such as experiential design, consumer analytics, purchasing behaviour, strategic decision-making, market distribution, research methods and independent projects to create a branded experience that will have a lasting impact on the consumer.

UCAS Tariff Points: 96 points required. (Minimum Minimum 64 from two A Levels or equivalent, excluding General Studies). If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff. GCSES: GCSE English Language and Maths at Grade C or above (Grade 4 for those sitting their GCSE from 2017 onwards) or equivalent. Key Skills Level 2, Functional Skills Level 2 and the Certificate in Adult Literacy/Numeracy are accepted in place of GCSEs. ACCESS TO HE DIPLOMA: Pass overall with a minimum of 96 UCAS tariff points. SCOTTISH AWARDS: Minimum of 5 subjects at Grade B at Higher Level. IRISH LEAVING CERTIFICATE: Minimum of 5 subjects at Grade C1 or above at Higher Level of which at least 3 must be at B2. SELECTION CRITERIA: We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements. INTERNATIONAL BACCALAUREATE 24 Points