Combine your passion for travel and exploration with a marketing focus. You will identify different customer segments to develop effective marketing strategies and campaigns aimed at the right audience, at the right time, and using the right platforms. You will gain an understanding of consumer trends – who wants what type of holiday, the types of holiday likely to be available in the future and the kinds of message consumers are likely to engage with. You will acquire an understanding of sustainable tourism and development as well as the organisational structure and management of this ever-expanding field, helping you to learn how businesses operate and how skilled leaders can add to their success. You will also gain an insight into moral, ethical, environmental and legal issues, allowing you to make a valuable contribution to the tourism and travel sector. In your second and third year, you will have the opportunity to further enhance your knowledge through specialist marketing modules and link your marketing work with innovative launches of new tourism experiences. In the final year, you will develop an entrepreneurial approach by working on live projects with key industry partners to create new solutions to real-life marketing challenges.

Places available on this course through Clearing. Please call us on 0113 812 3113 to discuss your qualifications, skills and experience. We are interested in hearing from students who are passionate about the subject and we will assess your application on a range of factors including, but not limited to, your performance in examinations and assessments. UCAS Tariff Points: 48 points required. (Minimum 48 from two A Levels or equivalent, excluding General Studies.). If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff. GCSE English Language and Mathematics at Grade C or above (Grade 4 for those sitting their GCSE from 2017 onwards) or equivalent. SELECTION CRITERIA: We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements. INTERNATIONAL BACCALAUREATE 24 Points