In today’s ultra-competitive market where customers have a huge variety of products and services to choose from, and access to extensive information to make decisions, companies are challenged to differentiate their offerings. In this evolving battleground, marketers have to be fully equipped with the necessary knowledge and tools to master the market. Designed in consultation with industry, this course takes a practical, applied approach to teaching and learning, and will enable you to work in a team, identify opportunities and creatively solve business problems. It will provide you with the knowledge, skills and professional attributes you’ll need to advance your career in the rapidly changing world of marketing.

Most postgraduate courses require a successfully completed Australian bachelor degree or equivalent from a recognised institution and may also require a specific grade point average (GPA). Our admissions team will determine whether your qualification meets the requirements. MINIMUM ADMISSION REQUIREMENT: • Australian level 8 Graduate Diploma in a related discipline, or • Australian level 7 bachelor qualification in a related discipline and a GPA of 5.0 (out of 7.0), or • Australian level 7 bachelor qualification in a related discipline and two years work experience All applicants to coursework programs at Macquarie University are required to provide evidence of proficiency in English.