Marketing(MSc)

Master degree

12 months

Full-time

Intakes: Fall

International tuition: £19,100

Domestic tuition: £7,000

Designed for the digital marketing environment, the MSc in Marketing encompasses elements of marketing management and strategy, consumer behaviour, digital marketing (including Google Analytics), marketing analytics (including SAS database training), research methods and international marketing.

This program can be done

On campus

International Students Normally a 2.1 Honours degree or equivalent qualification acceptable to the University in any discipline. English level test results Official transcript of previous documents of education For information on international qualification equivalents, check the specific information for your country on the website: http://www.qub.ac.uk/International/International-students/Your-Country/#d.en.732350

Graduates with a solid knowledge of contemporary marketing thought and best practices, coupled with a solid grounding in market(ing) research methods, tools and applications, are likely to secure employment in the following areas:digital marketing, marketing analytics, marketing research and new product introductions, key account management, export projects and related international expansion as well as brand management work.