Marketing is an essential part of any organisation. It’s about attracting consumers, building great relationships and improving brands. Marketing experts are strategists, innovators and communicators. They craft irresistible experiences, delight customers and create value. During this program students will: understand buyer mind-sets and behaviour; learn modern marketing theories and research techniques; develop business knowledge in accounting, finance, management, business statistics, and commercial law; explore the role of customer insights, strategy, market offers and brand management; build the advanced analytic, decision-making and people skills needed for leadership roles.

Successful completion of an Australian year 12 qualification with a minimum pass in an accepted English language subject. International Baccalaureate (IB): 26. Notice: each country has extra specific requirements. Students who don't meet the academic requirements or who have other qualifications from the South Pacific Islands, Japan, Korea, Philippines or Taiwan may be eligible to apply for a Pre-University Pathway to prepare for or gain entry into the University's undergraduate academic programs. Students can progress onto year 2 of this program, if they complete one-year Diploma of Business at the Eynsbury college - https://www.eynesbury.navitas.com/programs/one-year-diploma-of-business or Two-stage Diploma of Business at Eynsbury college - https://www.eynesbury.navitas.com/programs/two-stage-diploma-of-business-studies.